“Proudly representing the state of Guerrero”
- Orgullosamente Guerrerenses
THE ORIGIN
Born from family tradition of “maestros mezcaleros” in a small distillery hidden in the plains of Mochitlan, Guerrero; since 1961, has had legal documentation for the production of mezcal.
Heritage of more than 150 years in the production of mezcal, tradition through four generations, the knowledge has been bestowed upon those chosen ones “los elegidos del mezcal”, those who have endured the family history and the perfection of the 100% artisanal process.
MEZCAL BURERO
It is a brand that aims to represent the particularity of the Mexican identity of being "ALBURERO".
“El albur”, is a code based on the play on words in a double meaning, a symbol of creativity, tradition and culture.
THE IDEA
THE ART
Inspired by the art of Olinala, a handcraft that is 100% from Guerrero and belongs to the list of products with Designation of Origin.
Olinalá is an ancient technique in the making of chests and decorative pieces, in whose ornamentation etching process, lacquering and placement of precious metals are used.
The wood used is extracted from the lináloe tree (Bursera linanoe), which grows naturally in the region, and has the characteristic to maintain its aroma over the years.
THE DESIGN
It represents the sexual life of the maguey.
In the center, a flowering maguey Cupreata waiting for its pollinators (hummingbirds, butterflies and sparrows). In its orbit, the seeds that are scattered by the wind and fly for the wild reproduction of the fields.
The printing of each bottle is made by hand with a silkscreen roll with organic ink and baked at high temperature.
WHO WE ARE
We are a mezcal family and entrepreneurs, committed to providing the best mezcal quality to consumers under the Official Mexican Standard (NOM).
Mission
Produce the best artisanal mezcal made in Guerrero.
Vision
Be recognized for the quality of our products, always supported by the integrity of our brand and the care in our processes.
In Addition…
Promote the culture and traditions of the state of Guerrero through our brand presence.